LxU Lunar New Year Creative Marketing
AR Animation_NOT GO DIE in the Year of the DogAR Dog Year Doggy Bag is a creative marketing project from LxU Lab, created annually for the Spring Festival. This year’s edition, titled Bu Gou Dai (a pun meaning both “doggy bag” and “don’t die/good luck”), features illustrated packaging that tells a whimsical story. When viewed through AR, the bag reveals a second narrative layer through 3D animations—offering both a playful comic moment and heartfelt blessings for the new year.