Description
AR Doy Year Doggy Bag is a
“Happy Dog Year” New Year blessing from LxU as a special project created in LxU Lab every year in the Chinese Spring Festical. This year we created a doggy bag called “Bu Gou Dai” which in Chinese sounds like doggy bag and at the same time means don’t die and good luck.
The illustrations print on the bag tells a story and the AR will reveal another layer of the story with 3D animations. The series of stories serves as a comic moment and a blessing for the new year.
Role
Design Research, Creative Strategies, Art Direction, Illustration, AR Design
Medium
AR storytelling, Product design, Illustration, 3D animation, Web AR, Short Film
